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About The Brand

What makes about-face different from other beauty brands?

about-face delivers high performing, richly pigmented formulas that are built to last, with the intention of providing you with the tools for ultimate self exploration and expression. We are built on the truth that no one is just one thing. Humans ar

When will we get new about-face products?!

We are always coming up with new products and shades to share with you - Sign up for emails, and keep an eye on all of our platforms to stay posted on all of the things. Don't be shy either, we want to hear what you want - tell us about it at help@ab

I have a question I don’t see here...

We are all about staying connected to you. Email us at [email protected] and we will get back to you ASAP.

Where is about-face headquartered?

about-face is headquartered in California. Our business address is:. HAS Beauty LLC. 12100 Wilshire Blvd. Suite 1150. Los Angeles, CA 90025. Please feel free to reach us for any questions at [email protected].

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